Ranking high on search engines gets easier:

You have a heard or read a lot about the internet turning people to millionaires, but personally have had not much of success because your website fails to rank high on the biggest traffic generator that is the search engines. Its not something very difficult to do it just takes about a ten days work and you are right there on the top of the search engine result pages. There is too much of hype to this aspect but the solutions are pretty simple, and results really dynamic. Of course it all depends on the products or services you offer and the industry your business belongs to, if things you offer can be sold online, SEO can get you results.

There is no end to the things you can do to make your site a profitable one, you could put up banner ads, get email marketing, or go for pay per click campaigns, but it all requires lots of money. So far the most economical and most effective internet marketing strategy is Search Engine Optimization. Whats great about this method is that once you gain a high rank with the search engines you have a continuous and indefinite supply of targeted visitors to your site. The effort required to maintain the position is relatively much lesser. And the visitors you get are highly targeted if you have the right SEO strategy, accordingly you will see an upsurge in the number of buyers and the revenue shooting up sky high.

The first thing to do is to choose the right keywords for your website. If you make a mistake here you may get traffic but most of it would be useless, meaning no business for you. To find the most appropriate keywords for your site you could use some online features apart from the brainstorming required, there are tools like search term suggestion tool offered by Overture or Word Tracker. First decide on some of the keywords which you think are appropriate and then you can move on to these tools to get more options around the words you have chosen. Some of the tools available are free to use and the others may charge you by the hour.

Now that you have a list of the keywords get started with building the content for your site including these keywords. To have some good content added to your site you could also consider adding forums, blogs or RSS feeds to your site. The content must be informative and revolve around the main objective. When using keywords in your content keep the usage very justified use it enough times and at the some time dont overuse them. Another thing to consider is the structure of your website, make it simple and easily navigable. The things of priority sit best on the top and the left side of the webpage. The links used to navigate across the site should have some orderliness so that the surfer has no problems moving from one page to another and to easily find information they are looking for. The search engine spiders also navigate your site using the link structure defined by you and if there are problems with it they may not index your site. Use anchor text for the links rather than graphics. These anchor texts should rather be conceived around the targeted keywords. All links must be in working order and taking you to the right pages.

Once the keywords are ready, the content is made and the structure is in place, it is time to move on to optimization of your content. By that we mean placing the keywords in the right places on the WebPages. It works if you place the most targeted keywords in the beginning sentences. Use the keywords in the meta and title tags of your web pages. And dont just over clutter your content with keywords making it difficult for the visitors to read it all. Over usage of keywords will not only irritate the visitors it will also make the search engines go skeptical about your website. Another thing to do here is always add a text based menu at either the top or the bottom of the page, especially so if most of your links originate from images on the page. You must also create a sitemap linked to your home page containing the details of all the sub links within the site.

When everything seems to be in place, have an outsider come and surf your website. You could ask the surfer to find some information on the site and monitor how long does it take and what problems does he face in the process. This will also check for whether your linking structure is right or not. Get a feedback from him on the website and the content. But before making any significant changes you might want to have the same evaluation or testing process repeated by some other individual.

If you are fully satisfied and feel everything is ready move on to submitting your site to the major search engines. But his may not always be required as mostly your site will get indexed by the search engines within a week of having it come alive. You could wait for this time and then if you are still not indexed then move on to submissions.

Your website is rated higher if some good sites have links pointing to your site. Apart from industry websites and other related websites, links coming inwards from worthy directories could also get you some weight-age. If going along the tracks of reciprocal linking, be more specific and choose the best available offers, dont just jump for everything and anything. There is a lot to the art and science of link building, so get hold of the big time information available on the internet regarding this.

So finally you are all done and its time to monitor your progress you could do this by searching for your keywords on all major search engines and see how effective your work has been.

All the hard work to have your website Search Engine Optimized is now over if you have your website featuring in the top positions on the search engine result list. All that remains is maintaining the position over time.